Michael's Articles

We Only Get One Chance To Make A First Impression

We Only Get One Chance To Make A First Impression

We only get one chance to make a first impression. Think of the ultimate elevator pitch request: ‘Describe yourself to me in one word.’ If you’re like most people, you’ve been asked this in a job interview. It’s the bane of every college graduate: How can I boil down everything I am into a single word? Here’s the rub; we may not be able to describe ourselves in one word, but others will. The same goes for our business. [Also Read: Social Media Suicide] I spent time last week with an international branding authority, Sylvie DiGusto. According to DiGusto, studies show that first impressions are surprisingly resilient. After forming this opening impression, confirmation bias kicks in. We look for things which support our initial reactions and discount those which don’t. In her book, The Image Of Leadership, she notes this first impression forms in 7 seconds. Seven Seconds. Brain research indicates that other’s initial impression of us gets unconsciously imprinted upon their mind via a single word. This is one word becomes stuck in their heads. This word makes the sale either easier or harder. First impressions are more important than we think. And as market research tells us, a negative impression is 8x more powerful than a positive one. Thus the critical moment in any interaction with a potential client comes in the blink of an eye. You may not make the sale in those first few moments, but you can easily lose one. The good news though is that this process and our image is entirely under our control. We can make it what we want. We... read more
The New Diversity Of Diversity

The New Diversity Of Diversity

Our freshest employees bring a deeper yearning for the type of diversity that goes beyond the usual parameters.  Just when we thought we had a handle on managing young employees, a new crop emerges to challenge us in more complex ways.

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Social Media Suicide

Social Media Suicide

By now we’re well versed in the hazards of social media.  If you need a refresher, just Google the names Gabriella Pasqualotto, Justine Sacco or Anthony Weiner. Just half of employees report that their workplace has rules about social media use at work   If our organization does not have such a  policy, we’re at risk for public shaming, litigation and security breaches.

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Let’s Kill Our Fundraising Event

Let’s Kill Our Fundraising Event

Should we junk all such events? No, it just means we need to adopt a more modest attitude about what these affairs are supposed to be about. Your event should not sit on an island as an event. Instead, it should be part of a comprehensive fund development plan

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One Easy Way To Make Your Meeting Better

One Easy Way To Make Your Meeting Better

According to research, anywhere from one-third to one-half of time spent in business meetings are largely unproductive. This is critical because the time spent in meetings has almost doubled over the past three decade

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