Social Media Suicide

Social Media Suicide

One errant social media post. Who wouldn’t want to be the advertising executive for FedEx, one of the biggest media buyers in the world?   Well, the marketing agency Ketchum holds the contract valued somewhere north of $50 million per year.   Well, they did hold it until the day their VP James Andrews tweeted:   The town was Memphis.  Home of FedEx. By now we’re well versed in the hazards of social media.  If you need a refresher, just Google the names Gabriella Pasqualotto, Justine Sacco or Anthony Weiner. Data from a recent Pew Research Center study revealed just half of employees report that their workplace has rules about social media use at work   If our organization does not have such a  policy, we’re at risk for public shaming, litigation and security breaches. A social media policy has to be part of our employee handbook, just as necessary for us as discrimination, leave, and vacation policies.   We can wind up in a host of problems if our staff say something negative about our company, reveal confidential information, or even share personal views out of line with our customers.   We can even run astray of the law if our staff say something positive about the company without disclosing their employment. [ALSO READ: When You Have To Fire Someone You Like] Firing Someone For Their Social Media Posts The largest government player in social media law is the National Labor Relations Board (NLRB). The law allows all employees the right to engage in “concerted activities” for the “mutual aid and protection” of co-workers This also includes social media activities. Therefore, any policy that prevents...
Five Things We Want In Nonprofit Board Members

Five Things We Want In Nonprofit Board Members

As a nonprofit board, they ticked all the right boxes. Gender diverse. Ethnically multi-cultural. There were several prominent business owners.  A Power Player.  A lawyer. An accountant.  Even someone who had used the agency’s services to rise out of poverty – a “consumer”. According to every standard recruitment matrix, this outfit had as well rounded a board of directors as one could hope.   A model board we might say.  Yet I was sent there in the summer of 2007 because this nonprofit was in chaos and on the verge of collapse. This is not an uncommon occurrence. How often do we encounter an organization with all the right board members yet seemingly incapable of getting anything done.   It happens…..A LOT. High performing board members just don’t happen.  Truly transformative leaders just don’t fall from the sky.  Great board members are identified, recruited and oriented.  In this piece, let’s discuss a basic question, “Who are we choosing to put on our nonprofit board?” [ALSO READ: The 4 Critical Rights Of Board Members] Sadly, haphazard board recruitment is the rule rather than the exception.  Selection is not totally random, but we tend not to think about who would be a good board member until an opening appears, with the result that slots are filled by the best candidate willing and available at that time. Part of the failure to recruit solid members starts by failure to identify what type of person belongs on the board.  Many nonprofit boards do have a recruitment matrix to think through what type of technical skills (accounting, law, facility, etc).  Much of this thinking is then mirrored...
Diversity – What Kathy Griffin Teaches Us

Diversity – What Kathy Griffin Teaches Us

Lack of the right kind of diversity can be a killer.   Just ask Kathy Griffin.  She got into some scalding water for a staged photo of herself holding President Trump’s severed head. It is a disturbing pic. To start, I’m a fan of Griffin.  Her cutting and brassy wit enlivened many an appearance on Howard Stern. She comes out of a lineage of loud, brash, edgy female comics going back to Phyllis Diller.   The highlight of Kathy’s career was the 2009 celebrity roast of Joan Rivers: bitch meets bitch. The fascinating part of this decapitation story is that no one stepped in along the process to tell her the concept was a terrible, horrible, no-good move.   Off the top of my head, I’d guess the whole production had to include at a minimum:  her photographer, stylist, mannequin designer, publicist, and agent.  Toss in her creative team (advisors, friends), and we’re talking at least 12-15 people who at no time took Griffin aside to forcefully say, “This is an incredibly a bad idea”. In that circle, the decapitation photo was provocative but acceptable. The world swiftly stepped in to say they were badly mistaken.   Stupid People Moves I write extensively about how groups of really, really smart people can get together and make really, really disastrous decisions.   Choices which lead to bankruptcy, career suicide and even jail time.   In this case, I hope it doesn’t leave Kathy Griffin scrubbing toilets to make the rent. But I also hope it helps her, and the rest of us, think deeper about the idea of diversity. {AlSO READ: How in-group thinking almost...
Let’s Kill Our Fundraising Event

Let’s Kill Our Fundraising Event

The worst way to raise money is by holding a fundraising event.  The occasion should be about building our tribe, not our balance sheet. “But”, I hear you say, “events are going on in my town every day; golf tournaments, auctions, raffles.   They generate tens if not hundreds of thousands of dollars. Are they all wrong?” No, they’re not all wrong, it’s just that we use fundraising galas for the wrong purpose.   It’s not about the money.  Not yet. Total Raised Does Not Equal Total Good Let’s get something out of the way to start.  We’re naturally envious to hear that ‘X’ organization raised $30,000 with their Golf Tournament. The reality is when they factor in the direct costs of green fees, food, beverage, facility, printing, mailing, etc.and/or) then that number drops to $15,000.  Now fold in the indirect costs of and volunteer time and they’re down to $5,000.    But they loudly trumpet the bejesus out of that $30,000 figure which is the gross revenue all the while remaining silent over the net revenue.   What’s worse is all the work that went getting their supporters to lay out $30,000 just to add $5,000 to their bottom line.  Even that paltry sum does not take into account the enormous opportunity costs which in any steely-eyed analysis means this event is a net loser.   Does this mean we should junk all such fundraising events?  No, it just means we need to adopt a more modest attitude about what these affairs are supposed to be about.  Our event should not sit on an island as an event.  Instead, it should be part of...
Strategic Planning Must Die – It’s Time To Go FAST

Strategic Planning Must Die – It’s Time To Go FAST

Ah, strategic planning.  In survey after survey, the majority of nonprofit board members express two strong sentiments:   1) strategic planning is a necessity and; 2) they hate the results they get from their strategic planning efforts. Strategy development is critical for us. It’s the key to envisioning a better future and taking mindful action to move in that direction. When thinking strategically we’re considering the world 5-10-15 years from now and not simply reacting to the marketplace on a daily basis. In today’s fast-paced economy, focused strategy helps us maintain our sanity while nurturing the organization we love. So while nonprofits believe strategy is necessary, we’re not getting the benefits hoped for from our investment. These poor experiences result in a cynicism about the strategy development process. What should be a dynamic exercise which has a big impact on our future becomes something that’s simply tolerated. And when our people feel as though they’re just sitting through yet another boring and predictable get-together, they’re not engaged, not creative, and not innovative. So what are some of the most common ways we kill nonprofit strategic development? Consider these three: Strategic Killer #1 – Failure To Understand What Strategy Is And What It Is Not. Far too often the “strategic plans” produced are crammed with initiatives summed up as: 1) Do what we’re already doing, just do more of it; 2) Do what everyone else is doing, but spend less money doing it; 3) Do something new because it looks like someone will pay for it. This is not strategy. It’s only an operational plan to grow our organization and its...
One Easy Way To Make Your Meeting Better

One Easy Way To Make Your Meeting Better

The Secretary Of The Department Of Education called me to the state capitol for what was assuredly a crucial meeting at 2:00 pm.  Canceling a few other appointments while making the 2-hour drive, I nibbled the last of my convenience store hot dog in the parking garage before making my way past security.  A quick side trip to the bathroom and then laid my rear into the plush leather chair while admiring the sheen on the imposing faux-oak conference table.   It was 1:50 pm. Then I waited. And I waited. At 2:10 one of the Undersecretaries arrived and was about to apologize for her lateness until she saw I was the sole occupant of the room.  Over the next 5 minutes the rest wandered in and thus we sat until Madam Secretary graced us with her presence at 2:25. By this time I felt the need to pee once more. The meeting was supposed to finish by three o’clock.   We finally adjourned at 3:45. Thus was my experience with another crappy meeting. According to research, anywhere from one-third to one-half of time spent in business meetings is mostly unproductive.   This is critical because the time spent in meetings has almost doubled over the past three decades. So what kills productivity?    Research suggests that the #1 meeting killer is Starts Late and Runs Long. Your most effective team members know how to manage their time.  They will be there on the hour.   The less capable lose control of their calendar and will arrive late.   Therefore delaying the start of your punishes your most productive people to accommodate your least useful. Then there’s the...